5 Compelling Reasons Why Every Brand Needs a Social Media Manager
When you first start a business, you might want to manage your own socials and do everything yourself. I get that. You want to save some money while also being 100% involved in the growth of your brand, your baby, your investment.
When it comes to social media, you need to understand this is an ever changing environment. There are countless algorithms and trends you have to keep up with.
Here’s why and how a social media manager can actually help you:
Expertise Matters
The algorithms are always changing. And so will your content strategy to keep up with all these trends. Social media managers who are truly passionate about their work will keep up with trends because they live and breathe social media. When you first hire a social media manager, the best part is the “getting to know each other” part. This is how they will learn more about your business. Your social media wizard will apply their knowledge and tools so your business can grow. Social media is not just about posting consistently, it’s about knowing how to connect with the audience, catch attention, educate, entertain and convert. And the last part is not the easiest, trust me.
Time is Money
Do you think that you can juggle everything at once? Plan content, create content and post it while also managing a community? How about the hours you will have to put into market research, competitor research and hashtag research? Let's not even get into the hours spent on strategy. The social media manager is your time-saving hero. You will have more time to focus on your business. Delegate the social media and watch your productivity soar.
The art of engagement: building relationships that last
Likes, comments, shares - the heart of social media engagement. But it’s not just about numbers. It’s about guiding your audience through the right funnel and most importantly, reaching the right audience. Social media managers are great at handling feedback and crafting witty replies to comments and queries. It will be quite hard to build and maintain all these relationships yourself. You are the business owner, the Captain of the ship. With so many things to handle yourself, I doubt engagement on Instagram will be on your mind.
Elevating your brand
If your biggest competitor has a social media manager, then where is yours? Branding is the nucleus of your business. It's how people can recognise you as an industry-leader and start engaging with your posts. Remember social media isn’t a box to tick but more like a way to communicate and elevate your brand. Social media can lead to amazing results in the future but please remember, results from socials will not come overnight. It takes time to build a following that will actually turn into customers.
Maintaining your brand’s reputation
As much as we’d like to avoid them, crises can happen on social media. From a PR nightmare, negative comments or misunderstandings, anything can happen. You need someone who will be able to handle these situations gracefully. A professional social media manager can turn potential disasters into learning opportunities for your brand.
